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Tuesday highlights: Are you ready to tell your story?

Thought Leader

Tuesday highlights: Are you ready to tell your story?

The second of our masterclass series for Global Entrepreneurship Week took off today with the theme “Are you ready to tell your story?”

The room was full of small business founders who turned up to hear from our panel of experts and to participate in our masterclass run by journalist and broadcaster Harriet Minter. Check out day two here:

In case you missed it, here are some of our favourite tips and comments from this morning…

Alexis Oladipo – founder of Gym Bites who was stocked in Selfridges after being noticed on Instagram, gave her advice on how much you should be involved in your brand:



 Samantha Park – founder of What’s About Town, told us about how you should persevere with your story.



Chico Slimani – founder of BlockFit – was asked about how he stays motivated…



Also joining us on our panel was marketing expert from Twitter, Hannah Mills who gave some insider tips on what’s the next big thing on the platform.



This led on to our masterclass with Harriet Minter, who changed the perspective of the room to someone looking for the best story over wanting to talk about their product. The key learnings from the masterclass were:

1. Discover what exactly your story is.



2. Be more emotive, not descriptive. Focus on why you’re doing something – not what it is.



3. Discover what the best network is for you – who will be most interested in your story?



The morning ended with our small business founders sharing their business pledges and ambitions. Ramesh talked about his new cycling innovation, Nina from Nightire, Sereena from All Here, Celia from Amor Mentoring, and Robyn from Heroine all had a go and received feedback from Natalie Campbell our MC and their peers in the audience.

A huge thank you to everyone who took part in today’s event online or in person.

Next up is tomorrow’s masterclass “Are you ready to build your brand?” run by Emma Sexton. You can tune in our live stream at 9am by following @vmpioneers on Twitter.