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Pioneer of the Week: Ed Woods from Ed Woods Mastering

Community Manager

Pioneer of the Week: Ed Woods from Ed Woods Mastering

Our latest Pioneer of the Week Ed Woods, @gingersound, turned his passion for music into a successful business. Find out more about his entrepreneurial journey, and see if you can offer him some advice about self-promotion. 


Introduce you and your business in one sentence.

Hi I’m Ed and I run an audio mastering business called Ed Woods Mastering


Tell us two interesting facts about you.Ed Woods - Ed Woods Mastering.png

  • I've been working in music for 15 years. (That's an understatement! Ed's worked with The Who, Wilko Johnson, Roger Daltrey, Idlewild, The Proclaimers, Manic Street Preachers, and Twin Atlantic and many more – @EmmaDingle )
  • My hair is ginger and my eyebrows are black.


How did you start your business?

It was a pretty slow build-up of doing the different jobs that surround music production, recording demos, assisting at some studios and eventually working full time with a successful producer as his production assistant/general dogsbody.


From there I was able to learn in detail about the different stages and techniques involved in producing music as well as meeting lots of people that I still work with to this day.


What made you start your business?

When I realised that I would need to dedicate all my energy to the mastering aspect of music production.

The penny dropped when I noticed I was getting a good response from clients and I’d fit in better with a lot of my friends and colleagues if I was able to make it work.


What do you love most about being an entrepreneur?

Having some control over my time and doing a job I am passionate about.


What has been the biggest challenge for you so far?

The uncertainty surrounding the job can be difficult.


Can you share an experience that really helped you take your business forward?

The number one experience for me was my time working as a production assistant. I learnt so much in such a short space of time. It gave me a realistic picture of what to expect and contacts that I still have to this day.


Where do you work from?

Black Dog Studio in Surrey.


What do you wish you knew when you first started in business?

Sometimes people don’t mind waiting a day or two - you don’t have to do everything at once.


What are your three top tips for your industry?

  • Mastering is all about listening, you can do passive ear training all the time.
  • Reference some award winning/fantastic sounding tracks when you are working.
  • You can’t polish a turd but you can roll it in glitter!

Latest news?

I’ve been working with some great bands and record labels recently, including The National, Cherry Red and Warner Brothers and some others that you should have heard of like Jasmine Rogers and Loa Loa.

Maybe this time next year you will!


What would you like to ask the Voom Pioneers community?

Does anyone have any tips on how you motivate yourself to self-promote? I know I need to do it, but I struggle with bigging myself up!

Thought Leader

Self promotion isn't easy for people who aren't the 'look at me' type - which I'm certainly not.  I've found that focusing on what my end goal is for promotion has allowed me to formulate a plan going forward. 


For me its about being an expert in m profession so I write articles, posts etc based on what want to know about, this is my self-promotion.  I don't do the 'instruct me to solve your development problem because I'm the best' (I'm a town planner by the way) as I feel I need to demonstrate my value to people. 


My goal for this year was to be associated with Grand Deisgns so I visited their Live exhibition in Birmingham last year, spoke to Keving McCloud about planning issues not that I'm sure he will remember) and then contacted the organisors after to become one of the 'Ask the Experts' where people visiting the event can book time to discuss any issues they have.  I've been confirmed as 'an expert' for the Londong Event in May so this is now something I feel comfrotable shouting about.  


I've mentioned Andrew and Pete a few times in posts but in terms of marketing they are very good, easy to understand and implement.  They provide free vlogs to help businesses promote themselves.  They may give you a few ideas on how to go forward.


Hope this helps - Chris