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Pioneer of the Week: Chris Telesford

Thought Leader

Pioneer of the Week: Chris Telesford

 Daubi Photo.jpgTell us 3 important things we should know about you.

  • I have been training in Taekwondo for 33 years
  • My company (AME Communicate Ltd) was selected to lead the way in the 2017 Parliamentary Review and represent the Technology industry in the UK.
  • I am registered blind with a very small amount of vision but have always managed to overcome all obstacles with my business.


Tell us about your business. How did it start? Did you set it up alone or with a team?

AME Communicate Ltd is an assistive technology & communications company that specialises in technologies for those with a disability, communication and augmented reality.


I founded the company in November 2011 and at the time it had the sole purpose of assisting those with a visual impairment.


The idea for the company came about from my own personal experiences and not wanting others to face the same challenges in life that I had. All of the technologies that we create are about inclusion and by creating the technologies in this way; we are able to cater to any company, organisation and individual regardless of the sector.


What do you love most about running your own business?

Within my business, I love the fact that I create technologies that really assist people in their everyday lives, helping them overcome obstacles and barriers that most people don’t face on a day to day basis. I’ve always been a strong believer in providing people with the right tools so that nobody needs to have any type of human dependency.


Tell us about a challenging experience you’ve faced in the process of starting up your business and how you overcame it.

The biggest challenge for me was (and to a degree still is) getting in front of the right people.


The way that I tend to overcome the problem is by going straight to the top and cutting out the middle man/woman. Getting to the person at the top can be tricky and you will need to use a lot of different tactics in order to make contact. However, once you reach the person at the top, that person will admire you for doing it as it is that person who makes things happen and getting through to them is an achievement in its self.


What advice could you give to other startups about starting up in your industry?

The best advice I could give is never move too fast at first. It’s great getting sales in as quickly as possible but if your product is not right or needs a tweak after the sale, this may damage your reputation which is critical to maintain.


By moving slowly at first and making sure that the product is fully ready and tested, you will notice that your product will do the selling for you.


Can you share an experience that really helped you take your business forward?

Back in 2014, AME Communicate was chosen as one of the 5 companies in the IT sector to be part of the VMB 30:30 Vision. This really assisted us as being part of this event provided us with some much needed exposure and caught the attention of other media organisations.


Many people start their businesses at home, where do you work? What do you love about it?

Many organisations believe that having a fixed location is a good idea and I believe so too, however it isn’t essential when starting up in the tech industry.


I first started the company from home back in 2011. I loved it because it meant that I could relax and focus on the most important parts of the company without distractions. As time has gone on, we have a registered office and use satellite offices - not just in the UK but all over the world. By doing this, we cut costs and can work from anywhere.


What are three things you know now, that you wish someone had told you when you first started?


  1. Startup loans can be a complicated process.
  2. Doing business in Eastern Asia is very difficult - make sure you have a lot of time and stress relief.
  3. Make the biggest impact as possible in the media. This will get you and your company noticed and leave people waiting for the next big thing from you.


Is there anything specific you’d like to ask or share with the Virgin Media Pioneers community?


AME Communicate have a project registered with the UN which is all about using technologies to assist less fortunate children in the most deprived and war-torn parts of the world.


I would like to get other Pioneers involved with this project and really make an impact as a community.


There really is strength in numbers.


Finish the sentence: To be an entrepreneur… you need to learn how to benefit from your mistakes and failures. If you can master how to do this, you will always achieve what you want.


Keep up with Chris on his website or connect with him in the comments below.

Thought Leader

Awesome read Chris! really inspiration too! I'd love to help out where I can 😊