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Pioneer of the Week: Amy Crabtree of Cakes with Faces

Thought Leader

Pioneer of the Week: Amy Crabtree of Cakes with Faces


Name             Amy Crabtree
From              Coventry
Business        Cakes with Faces – a brand of colourful and cute clothes, accessories and gifts.

I’m a designer and owner of Cakes with Faces, my brand of cute t-shirts and gifts with all my original designs. Lots of people think I make cakes but I chose the name Cakes with Faces because they’re my favourite thing to draw!

Two interesting facts about me -

  1. I love Japan. Tokyo fashion is a big inspiration for my designs and I vlog about my trips on YouTube.
  2. George Osborne called me “the most colourful person who’s ever been at Downing Street”.


How did your business start?

Cakes with Faces started as a hobby. I loved drawing cute characters in my spare time. I started to think “I could do that” when I saw designs I liked in shops and dreamed about creating my own line of t-shirts. I didn’t know if anyone would like my designs, but in the end I decided to go for it. I started my e-shop and booked my first stall at comic con with just 5 t-shirts. It’s grown from there!


What do you love most about your business?

I get to spend my time doing what I love. When I’m working on my designs or artwork, it doesn’t feel like work.


What experience really helped your business VOOM?

In a competition from iZettle I won a TV ad! I made a 15 second video, which was chosen by judges and shown on TV for a week. I had to upgrade my website to cope with the traffic I got on the back of this.




Where do you work and what do you love about it?

I’m walled in by towering boxes of stock filling up every available space, but I love my desk. I like to surround myself with inspiring things – artwork that I love, cute figurines and colourful stationery. It might not be the tidiest or most professional-looking, but it’s important to feel happy and comfortable where you work.




What are two things do you wish someone told you when you first started?

1. That things would be ok when I quit my job. Being employed felt stable and I spent a lot of time thinking about quitting before I took the leap.


2. There are so many things that don’t have one right answer. No one can tell you what will definitely work or be successful – sometimes you just have to try things out and see what works for you.


What would you like to share with our Pioneers?

Always stay positive and celebrate small successes. There are so many things in the world that could get you down if you focus on them, so remember to be happy about the small things!


To be an entrepreneur… you need to be self-motivated.

I think a big part of being successful is persevering and not giving up!


If you want to connect with Amy, comment below @cakeswithfaces...
Or follow her on:  Twitter, Facebook, Instagram and YouTube!