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Meet #AskAPioneer guest: Cassandra Stavrou of ProperCorn

Thought Leader

Meet #AskAPioneer guest: Cassandra Stavrou of ProperCorn

This week we have female founder Cassandra Stavrou answering your questions in our #AskAPioneer LIVE Twitter Q&A!!


Who's Cassandra? Well...

 cass propercorn.jpg

  • Cassandra is the Co-Founder of fast-growing healthy snack brand PROPERCORN, which is sold everywhere from Waitrose and Leon to Harvey Nichols and Selfridges.


  • Cassandra Stavrou launched the company in 2011 at the height of the recession and against some huge competition, but has made it a resounding success.
  • In May 2016, Cassandra was awarded ‘New Generation Award’ at the annual Veuve Clicquot awards. The awards celebrate Britain’s most inspirational women in business and named Stavrou a winner for her ‘innovative approach’ to snack food.


  • Cassandra has used some interesting methods to get the taste she wants on her popcorn. With the help of a car paint spray gun (to spray oil onto popcorn). In the early stages Cassandra used a cement mixer with a car-paint spray gun and a water gun filled with oil, and threw in handfuls of seasoning. She couldn’t find anyone with the equipment she was after – so she did it herself!


  • She has built the business into a £15m revenue company with international stockists in 5 years.


  • Propercorn has recently expanded into overseas markets including Ireland, Norway, and Switzerland.


  • Propercorn’s first customer was the staff kitchen at Google’s HQ in central London, which ordered 1,000 bags. Last year, the company sold 2m packets a month.


Read more about Cassandra on


So - what do you want to ask Cassandra? 


How to get involved...

  1. Comment below
  2. Tweet your questions with the hashtag: #AskAPioneerand tag @ProperCorn and @vmpioneers


Tune in on Tuesday 4th October 12-2pm to see Cassandra answer your Qs LIVE on Twitter!