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#AskAPioneer your questions – meet Amber Atherton

Thought Leader

#AskAPioneer your questions – meet Amber Atherton


AAHEADSHOT.jpgOn Tuesday 16 May we have serial entrepreneur and founder of Zyper, My Flash Trash and Rubric,
Amber Atherton answering your questions in our #AskAPioneer LIVE Twitter Q&A!


After learning how to code as a child, at 17 Amber founded online cult jewellery business My Flash Trash. The success of the brand led to being listed in British Vogue as the ‘5th Most Powerful Person in Digital Fashion’. What made her decide to start her business?

This month Amber launched her app Rubric, which generates captions for Instagram posts with recognition software based on the photo you upload. Within72 hours, there were over 26K downloads. How did she generate such interest?


In 2016, Amber was named on Forbes 30 under 30 list after her impressive work as an ideas generator for the young generation. She has a fair bit of TV experience as well – she co-created Made in Chelsea and was also a dragon on Pocket Money Pitch (the BBC’s young Dragon’s Den series). How does she get her ideas noticed?


It’s your chance to ask Amber how she became a serial entrepreneur.


  • Want to know how to use tech in the fashion industry?
  • Need advice on reaching a young audience?
  • Want to find out how to start a trend?

Ask Amber by commenting below or tweet your questions with the hashtag #AskAPioneer.


You don’t want to miss out on this!

Tune in
@vmpioneers on Tuesday 16 May 12:00 pm – 1:30 pm to see Amber answer your questions LIVE on Twitter.