10-08-2017 04:38 PM - edited 14-08-2017 03:03 PM
Summer can be a blessing for hospitality businesses, but a curse for others. Most people are spending their disposable income on holidays, leaving many small businesses suffering from a seasonal slump. Counting on regular customers can hardly make any profits, businesses need to consider ways to attract new customers during this off season. Below are four tips on how to make the most of your marketing budget to win new customers during the dog days of summer (in the northern hemisphere at least).
1. Form strategic partnerships
Partnering with an established business that serves your target demographic with a complementary service/product is a great way to connect with new customers and improve brand recognition. You need to identify your target customers clearly before forming effective partnerships. Once you have chosen your partner company, simply select a product or service that you can afford to provide at a deeply discounted price or for free to their customers. The established business receives the benefit of rewarding their customers without losing any profit; the partner company gets to play the loss leader pricing card while getting royal customers from another firm.
2. Sponsor local outdoor activities
Summer is often associated with outdoor activities, such as concerts, festivals and picnics. These activities are all opportunities for businesses to reach their communities and potential new customers.
Sponsoring a local event can benefit your business in various ways. Firstly, it shows that your company is actively involved in and supports your local community. It also gives you an opportunity to feature giveaways and demonstrations that can raise people’s awareness about your product or service.
3. Take Advantage of the Calendar
Summer is the time for celebrations! Seize every opportunity to capitalise on the weather and the calendar. Find a good calendar, such as the National Day Calendar, and you’ll be surprised by the number of wacky, niche holidays that exist and the ease and fun to create buzz centred around these days. You may be interested in a certain type of days depending on the type of business you run: the celebration of certain foods or beverages, the memorization of historical figures or classic cars, or even Twitter’s weekly hashtag calendar. Hosting events and campaigns around these sometimes silly “holidays” can be a fun way to inject some lightheartedness into your off-season marketing that will draw the attention of both returning and new customers.
4. Create trends and rarity
This is an excellent way to bring out old customers and catch the eyes of some new ones. Creating fun and trendy product with limited availability for the season help you create buzz and drive sales. Associate your product with items that people want the most in summer can accelerate customer actions on the limited edition. You may even consider offering incentives for customers to share your product on their social channels. Nothing like repetitive exposure on one’s social feed to drive one’s desire to belong.
on 18-08-2017 12:05 PM
You are welcome. I am glad I can help
on 18-08-2017 12:06 PM
Thanks @Temple - I am glad you liked it.
on 18-08-2017 04:34 PM
on 19-08-2017 01:51 PM
No problem @Temple - if you need help at some point with tips for a marketing campaign, let me know.
on 26-08-2017 04:24 PM
Greetings Rafael, please i have a question, how can I market my "bulksms site" for everyone both local and global to use our services.