It is not easy to build an engaged Twitter following despite a considerable number of followers. Small businesses will find it especially hard to reach people and build an engaged community on social media if they do not know their market niche well enough. There are hundreds of tools for marketers, but not everyone is as versatile as Followerwonk to help marketers on Twitter. Followerwonk can:
Analyse Your Followers
Followerwonk is a powerful tool to see where your followers are.
When they are most active. It shows we need to post between 11 a.m. to 5 p.m.
How often they retweet or @contacts (whether they are an active user on Twitter)
You are also able to track these individual down in the “Sort Followers” tab if you are subscribed to Followerwonk. Pro users can sort or filter your followers’ information regarding different metrics on followerwonk (relationship, Twitter age, total tweets/retweets)
Learning your market is looking for systematic patterns in your followers, but how you use the information determines the success of your content and SEO strategy.
2. Plan and Deliver Your Content
This step is more about converting your existing followers into your brand advocates. Try to influence those who scored highly on social authority (influencers), focusing on those who retweet more often, by creating the kind of content they share the most and mentioning them in your tweets. People with a social authority score of more than 50 are more likely to help you reach more audience. Followers with a high engagement rate are most likely to tweet you back.
You might also want to investigate what these influencers want to know to plan your content around this topic.
You can take a look at the keywords in your followers’ bio to curate your future keywords or hashtags. Apparently, we need to focus more on “business” than “entrepreneur” in our hashtags.
Targeting active influencers in your industry can boost your blog reach dramatically. By doing so, you are creating an engaging community of influencers who support each other and deliver relevant content to the right people.
My vision is to help 1 million migrants become entrepreneurs over the next 10 years.