Planning a launch party- Anyone have any advice?

[Jas-5OAK]

So, I am in the process of planning a launch party for my business. I am aiming to make it really fun but when it comes down to the 'business' side I keep feeling I am forgetting something. Anyone have any suggestions or advice for building an executing an effective launch party? 

My biggest hurdle atm has been who to invite, I have listed local news/ radio stations etc but for a fashion brand I am a little lost about who qualifies as neccessary and who doesn't.

Thanks guys. 

[JacobKnowles1]

The best thing to do is have peoplke taking about your business outside of the party so on Twitter, inpublications etc, so give people something to talk about, images to tweet and an experience they do not want to forget.

That's just a quick tip but there is loads of fun stuff out there you can get people doing and talking about. Sometimes it is good to be less corporate, you are getting people to come to a celebration of your launch so try to make sure the event reflects that, maybe keep a light theme running throughout to avoid it being mismatched.

[Pip]

A lot can come down to where you're hosting it as well. If you're able to do it in a local club with some kind of catwalk or stage setup, and you can do a fashion show alongside your launch, that should be great! And the venue should also be able to help getting it out to people. Make sure you have a photographer on hand too - again the club will usually have one.

Pip