on 07-02-2017 08:14 PM
What a crazy time it has been for the last 6 months!
As you may have read in my last post, we survived Dragons Den!
We walked away without any investment, but on reflection, couldn't have asked for a better outcome.
Now don't get me wrong, our initial application to Dragons Den wasn't done to get investent, it was more of a marketing excercise - infact - we really DIDN'T want to get backing.
I do have to admit though we did get caught up in the what if's....
So the morning after Dragons Den was aired and our fate was made public, we dusted ourselves off and made the most of the social media - wearing "I love my Trunki' T-shirts (they were turned down by Dragons Den in 2007 and a now worth in excess of 25 million...)
So around lunchtime, we receievd a phone call from a company who we had previously worked with before Dragons Den, Affinage!
Affinage are a professional hair care company who have been around for 20 years and they had approached us to buy a large quantity of our best selling shade of GLitter Lips, to put in as a gift in a new range of red hair colourants.
The feedback from salons was phenominal and after seeing us on Dragons Denn they called (we hadn't told them about our airing as we were sworn to secrecy).
The MD, Eric Bailey, said he wasnt aware we were looking for investment, but would be very interested in having a conversation with us.
Blown away by the feedback from his distributors, Eric wanted Affinage to be part of Beauty Boulevard. He and his team have the resources, contacts and distribution channels we need to help us grow Beauty Boulevard in to the global cosmetic compnay we know it can be.
We went in to the Dragons Den, but ended up with an angel investor.
Affinage are in 54 countries so far...we hope to be following suit very soon, watch this space...
on 08-02-2017 03:23 PM
Dragons Den is something I've considered for a while, but it's getting the numbers right. I need to find an accountant who can do it for free with the promise of payment on investment
on 09-02-2017 11:52 AM
Thanks for the update @glitterlips! Amazing news about your Affinage! Sounds like a really exciting time as you plan to go global. Can't wait to see what the next stage is.
Can you give us any hints about what other countries we might spot Glitter Lips in first?
25-02-2017 12:01 AM - edited 25-02-2017 12:01 AM
Congratulations and I wish you all the very best for the future!
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on 03-03-2017 10:03 PM
This sounds amazing @glitterlips, I must say your pitch on Dragon's Den was impressive as well... I was thinking you would have got an investment from one of the Dragon's (especially Peter Jones who tried your product haha #epic).
I really like how this turned out to be a great marketing avenue for you guys in the most indirect way, just keeps me encouraged to know that there are ways out there to get publicity in the un-traditional ways!
Keep it up Ladies, I won't be surprised to hear that your product is in like over 10 different countries next year because you two are onto something BIG !