on 02-05-2017 12:58 PM
Hello everyone, I'm joining the community as the latest Pioneer of the Week from Casa Lola.
I'm a start up business with a strong brand - I'm confident in my marketing and branding, but I'm looking to increase my sales (aren't we all!).
I currently sell graphic prints and phone cases, and my cushions are in production. At the moment I sell on Etsy and my own website is under construction.
I network on all social media platforms, but I find my Facebook interaction is minimal. I have tried giveaways, and the interaction is still slow.
Does anyone have any recomendations for selling platforms that I could use to increase sales? Are there any similar businesses that have been successful in getting their products stocked in retailers?
Thanks for your time and I look forward to meeting everyone.
Hana of Casa Lola
03-05-2017 09:44 AM - edited 03-05-2017 09:46 AM
I'm farily well versed when it comes to Facebook, so I hope that I can give you some useful tips. It's pretty universal advice that applies to a lot of businesses.
A strong brand will give you better interaction, which will take time. I see your Facebook effort was only really started in Feb so don't worry!
Are you looking at the time you post things on Facebook? There are all sorts of metrics that you can look at to see what your audience likes, when they're about etc. Use that information to your advantage.
Advertise. It's an advertising platform after all. Facebook needs to earn money and this is how they do it, so it won't be rigged in favour of those that don't spend. I can't stress this point enough. I've used it a lot (in fact it accounts for 50% of our total marketing spend) and having honed in on what our market likes it only requires £50-£75 of spend to reach around 40K people with the right post. A small marketing spend to nudge some of your bigger posts, such as competitions, targeted towards the kind of client you're looking for can do wonders. Even £3 could well be enough. The same goes for Instagram. The two platforms are now linked together, so an ad you run on Facebook can also run on Insta if you wish.
You can also set up a store on Facebook. Great for getting those impulse pruchases. The more "barriers" you have between the customer and the cart will reduce the amount you sell. We've never done this ourselves as it doesn't suit the product, but it may be worth looking into.
Partnering with influencers might be a good idea to spread the word. Maybe you could tie that in with a competition? I know people with lifestyle blogs and I believe there to be real milage in partnering with those in the middle. Even if the blogger only has 500 regular followers, if the interaction rate is high then it may be worth a punt.
The moodboards are great, but a real flatlay will pop more. I realise it requires more time and expense but you need to consider that you're competing for attention. I wouldn't change what you're curating at all as you clearly have a good eye! I wouldn't suggest you scrap the idea entirely either. Just "go large" on the posts you really want to promote and put a marketing spend behind.
Do you have any brands that you aspire to be like? Or have any examples of competitors? It may help us understand what makes your potential market tick online.
on 11-06-2017 04:42 PM
Strange as it may sound but I would not focus too much on any of the social networks. Advertising costs money and you can never be sure of what your ROI will be. Also consider all the competition you've got on platforms like Etsy and eBay.
Instead I would focus completely on designing a great website which will the unique voice of your business.
After that, create content, lots of it, around your product. It needs to be content that adds value and that people want to read. Become an authority in your field and then, only then turn your attention to social media.
If you do content marketing well and if you have definded your nice and targeted audience/ keywords, your advertising needs to be minimal. Customers will come to you.