I want to help people tacke the many challenges they face when improving their level of fintess and change the way they feel and look not only for easthetic reasons but also to help them become more sel-confindent and in control of their appearance and health. I find it difficult to connect to some of my clients as many of the habits that I consider to be natural are really daunting and unsustainable for them. What kind of solutions could I create for them in an effective and appealing way so that they can follow traning and nutritional plans from start to finish without quitting in the process?
This is a difficult one - but i would say figure out who your audience is, its not everyone, what characteristics do they share?, then look at what is their problem - Is it lack of time, lack of motivation, or something else? One you knw the problem, think about how you can solve it.
From your post it seems to be that your clients need to trust you with their self doubts. Its potentially a mental health issue, where it maybe beneficial for you to do some training on mental health and ways to manage it. This may help you then conenct with your clients.