on 10-04-2017 02:03 PM
Hi everyone. I've got an app idea (hasn't everyone?!) but want to understand whether there's really a demand for it. Would it make sense to do some market research? If so, any suggestions for how to go about it without spending a fortune?
10-04-2017 04:24 PM - edited 10-04-2017 04:31 PM
One of the best ways to get feedback on your idea is to attend a hackathon related to your idea. A hackathon is a design and technology competition which takes place over a short period say 24 hours usually over a weekend. There are hackathons in just about every industry sector so you should be able to find one that suits your idea.
Here are some examples from Finance: http://fintechhack.com/ to the airline industry http://www.hackhorizon.com/
There are also more generic hackathons which are somewhat focused on generating a full business proposal like AngelHack: http://angelhack.com/
This experience will allow you to go through the different stages of the app design and building process including pin pointing your target market, prototyping the app, gaining feedback from real users and mentors, and finally pitching the idea to a panel of usually industry experts, again to get to more feedback on the idea. It will also enable you to make valuable contacts in your chosen industry.
Hackathons are usually free to enter and should definitely help you to flesh out the idea into a fully fledged business proposal if necessary or simply gain customer feedback.
Hope this helps.
on 10-04-2017 06:14 PM
on 12-04-2017 08:16 AM
Thanks Craig, some great advice. The main thing for me at this stage is that initial reassurance that my idea is worth building on and there is demand for the service.