on 09-12-2017 08:17 PM
I'm just interested to find out if Google Adwords has been benificial or not. I have allways been unsure to try posting a Google Ad, I see many businesses allways advertising using Adwords and I was begining to wonder if I was missing out on extra business. Back in September plucked up the courage to finally put an Ad up. At the end of September I took the ad down so I could compare how I do in the months ahead. It's Mid December now and, I have had basically around the same amout of new business I usually gain via people clicking on my website via a google search.
This begs the question, are Google Ads effective or are people simply just bypassing them and searching the directory?
MM Drum School
on 15-12-2017 10:20 AM
Hi @mmdrumschool I haven't used Google Ads, but if you've tried them and there was no difference perhaps try other avenues to test what works for you, at the end of the day you want results. Depending on your business and target customer facebook ads may work better, have a look at this link it may help you look at alternatives online ads. Or what about Yell - do people find you via Yell? You can upgrade and be a preium ad.
Biggest thing I would advise is make sure you monitor ROI.
on 15-12-2017 10:54 PM
I have a couple of thoughts on advertising such as Google Adwords, Yell or others.. unfortunately its one of my hates.
I did a blog post on our website about this very topic. I wont post here but I'll give you the basic concept. The issue I have with adwords or any other form of paying to be placed above other people, is that you are not in control of the list that your customers see. They do a search and whomever has paid the most, or spent the most time honing their SEO within an inch of its life comes first. Unless you are that person.. in the immortal words of Ant n Dec... its not you.
Facebook ads are different because they suggest that it is just a advert to a a group (or target) of your choosing. You pay for the number of impressions, similar to a newspaper ad.
The advice I give any business (and in developing me:now we have spoken to 1000's) is be selfish. Is the platform of choice going to give you the most value for money? What do you control and will it give you the expected outcome?
As an example:
Place some adwords and you are aiming to be first on the list when a 'potential customer' searches for your given word or phase. You are not in control of what the 'customer' is searching nor are you in control of what they see in their results.
Write a blog post relating to your profession, put it on your website. Share that on your facebook page and share that with local communites (groups) on Facebook that are into drumming or music etc. If you want to spend the money you can then 'boost' that post. If you dont you have still reached a targeted audience that are already interested in what you do.
I have had a similar arguement with our own marketing company that this should not be such a dark art.
My apologies for the long reply. Helping businesses in this field is my passion - which is why we built me:now.
Hope this helps.
on 18-12-2017 05:05 PM
Hi Michael. We tried Google ads and Bing ads, and I must say we didn't get a return on what we spent- although we didn't spend much, and everyone says it gets cheaper the longer you run it- just didn't want to run out of money trying! Unfortunately we are in an industry that doesn't know the solution exists- so people don't know to search for it, and even google don't have a term for it as such! We have now spent time, energy and money on SEO'ing as we feel people will just have to 'fall across us' and we publish blogs,tweets,competitions, photos, questions for engagement and PR across various platforms to get our message out there.
Now..got you wondering what we do!!!!..take a look at www.mumsbakecakes.co.uk a national network bakers who hand deliver home made cakes in their own 5-10 mile radius from orders we have generated from around the world.- Next time you need a gift!!