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Pioneer of the Week: Jason Geldenhuys at Rugby Fit

New and Networking

Pioneer of the Week: Jason Geldenhuys at Rugby Fit

Meet Jason Geldenhuys, owner of Rugby Fit and our Pioneer of the Week! Here he talks about managing a multifaceted business, building business confidence and the power of good content.



1. Tell us 3 important things we should know about you.



  1. I moved from South Africa to England in 2003. I knew no one and knew nothing about the place. I had watched the movies Notting Hill and Austin Powers. So assumed everyone was like Liz Hurley and Hugh Grant ( I assumed wrong ). But despite this I’m still here and thriving

  2. I’m a serial creator, and always coming up with new ideas. This is a blessing and a curse as it sometimes means that I project hop, and have to really force myself to sit down and finish one thing first.

  3. I am blessed that my business is also my passion and hobby. There no better feeling than getting up every morning and doing something that you love and that would gladly do for free… But as luck would have it, I now earn a living getting paid to do it…


2. Tell us about Rugby Fit.


Rugby Fit


I’ve always been into health and fitness, but rugby has always been my passion, so I went to Uni and became a strength and conditioning coach specializing in rugby.


I started up my Rugby Fit Facebook page as a way to stay in contact with the players I worked with. Admittedly I didn’t know much about social media back then. I had about 50 players on my page, then there was 100, 1000, 10 000. I then started thinking, Hmmm, maybe I can make a living out of my passion. I started creating rugby fitness program that players could buy online. They were horrible in the beginning. But like with anything, they got better and better with each attempt.


I have now grown my little community to just over 108 000 followers, get invited to meet some amazing people and I have some really BIG things planned for the next 12 months. I did this all on my own, but I’m now slowly starting to drag my other half into it to help me out… And will also be employing some assistants over the next few months.



3. What do you love most about running your own business?


Because most of my business is now online, the thing I love most, is also my biggest nightmare… It’s being able to work when you want and wherever you want… Being an active person and loving the outdoors, this can be quite a challenge, having to sit down and do some work while it’s nice and sunny outside.


But, it’s also great knowing that your destiny is in your hands. You are responsible for your successes and it’s your responsibility to learn you’re your fails.



4. Tell us about a challenging experience you’ve faced in the process of starting up your business and how you overcame it.


I had followed some internet marketers for a while, and they said how easy it was to make money online, so I thought, hey, I’ll give that a go… With the first program I sold online I probably made less than £100 in total. Being a bit of a perfectionist I initially put this down as a disaster! I had to have a little sit down with myself and said “Jason, you just made £100 by putting something that was in your head, in a pdf, put it online, AND PEOPLE PAYED YOU FOR IT !!! You Idiot, It WORKED !!!


I’ve always been a go big or go home type of person. I had to train myself to take baby steps and to celebrate my successes, doesn’t matter how big or small they are… I have to learn from each attempt, and take what I have learnt and make each new attempt better and better. I still have my moments where I’m not satisfied with a certain result, but then I just go back and analyze things and make it better next time. Don’t give up, and never stop trying to make things better



5. Rugby Fit has a number of different elements, online TV, online magazine, an app, plus you coach. How do you manage to juggle it all?


For me, with a great deal of difficulty… I really struggle to do one thing for a long time. For my business I need to create articles, videos, Facebook posts, do marketing and coaching etc. So I had to do a list of the things that need doing in my business. Then I set targets and deadlines.


My life is run by my iPhone reminders. I have to block off time for each component. I like to change things up. One week I might dedicate a whole day to one component, and bust out a load of content. The next week I might break my days into 2 or 3 parts and spend a couple of hours on each thing.


When you trying to generate fresh content, it’s sometimes difficult to plan a time and to say, ok, now I’m going to be creative. Inspiration can come at any time and then you just have to go with it. Just remember to go back to what you were doing and to finish it.


I struggle to switch off from work because my mind is always working over time with ideas. That’s why I love doing coaching and working with people. To me coaching is a break. I can get away from the computer, get outside and have some fun… Remember to always give yourself breaks and have fun… Switch off.



6. What advice would you give to other startups about managing their time and resources effectively?


Time is your most precious resource, don’t waste it because you can never get it back.


When it comes to time management, I like to reverse engineer. I start off with where I’d like to be and then work backwards planning the steps on how I’m going to get there. Break your project into stages or steps and remember to reward and celebrate the completion of each. Just having your eyes on the big picture can sometime be daunting and some people give up before they begin. Break it down, build a solid base, and then build it up and reach for the stars.


Money can also be a scares thing. It pains me to see people waste money on ineffective advertising. I have managed to build a following of over 108,000 people and my marketing expense up to now has been £0… There are a lot of ways to get free marketing and exposure. You just need to keep your eyes and mind open to possibilities and opportunities



7. Can you share an experience that really helped you take your business forward?


I read an article once where they said: “content is king”. If you provide people with good quality content that will help them to become better then they will come back for more, share your content and help you grow… Posting silly pictures of cats and funny videos will not grow your business. Be you. Give away great information, and you will get back in return… Give, give, give, persist, persist, persist



8. Many people start their businesses at home, where do you work? What do you love about it?


Office Rugby Fit Pioneer of the Week


I started my business on my laptop in my lounge… I now work wherever there is an internet connection. The picture is actually taken from a restaurant where I go to a lot. I sit outside, have breakfast and do some work. I like this spot, because in the background is a house that I WILL BUY… So it helps to keep me motivated by having one of my goals starring me in the face while I’m working towards it.



9. What are three things you know now, that you wish someone had told you when you first started?



  1. Don’t over plan things, if you have an idea just get started, it doesn’t need to be perfect, just get going and perfect it on the way.

  2. Find a mentor and learn from others that have already achieved what you want to achieve (they don’t even need to be in the same industry as you).

  3. Network, get out there, be seen and spread your message. You never know who you might meet.


10. Is there anything specific you’d like to ask or share with the Virgin Media Pioneers community?


Don’t be scared of failure or uncertainty. Most people never get started because they doubt themselves and think they can’t do it. Dream big. Share your goals and dreams with people. If friends and family know what you're up to, it will hold you accountable because they’ll be asking you how things are going on a regular basis.


Another really important thing is to surround yourself with likeminded people. People who have dreams and who are striving to achieve them and even people who have already achieved some of their dreams. Nothing will stop your dreams quicker than being around negative ambitionless people…



11. Finish the sentence: To be an entrepreneur…



Is freedom



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Comments
New and Networking
Congratulations Jason on your success. Keep moving on to NEW heights. I'm inspired by your story.
New and Networking
go ahead and dont be scared of anything,if you really want to do something you will achive it.