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Pioneer of the Week: Amman Ahmed at Rormix

New and Networking

Pioneer of the Week: Amman Ahmed at Rormix

Meet Amman Ahmed, the founder of Rormix and our new Pioneer of the Week. Here he shares the highs and lows of developing a mobile app and building a team and, explains why it helped his business to be a little naive.



1. Tell us 3 important things we should know about you.



  1. I turned my £1k student loan into a crazy business that makes music to help people sleep and helps dogs relax. It is called roundwaves.com.

  2. It gets 2.5 million views a month, which allowed me the freedom to take more risks with building Rormix.

  3. Curiosity eliminates fear allowing you to have a creative mindset and hustle to grow.


2. Tell us about Rormix.


Rormix was an idea I came up with when my first business roundwaves.com had become stable. I saw how unsigned artists were trying to stand out by creating music videos yet the current platforms didn’t really support their growth. The video market changing into more fragmented platforms has already started happening in social. Facebook was the central location for everything but now content has fragmented as people use Instagram, Linkedin, Secret, Whisper, Snapchat, etc.


This movement is about to happen in video and Rormix is already taking advantage of this.



3. What do you love most about running your own business?


We are now a team of 9 (4 co-founders and 5 employees) based in the city centre of Manchester. Our collective buzz and hustle as we grow is the most exciting thing about Rormix. We all have complete freedom to make this business unique and to make it succeed. It comes down to three things, creativity, hunger and freedom.



4. Tell us about a challenging experience you’ve faced in the process of starting up your business and how you overcame it.


An idea that has been tried many times before which also required a huge upfront cost. Manchester does not have many investors or a tech scene so our environment has also added to the challenge. I turned my employees of Roundwaves.com into co-founders of Rormix and I started pumping a lot of money from the roundwaves.com revenues into building Rormix. We had issues with hosting so I created a relationship with Rackspace who saved our skin on the technology front. We were able to scale quickly to the point in which I could drum up interest from the investors.



5. What advice could you give to other startups about launching a mobile app?


Make a basic product, use platforms like PhoneGap to make your app quickly. Rormix was very buggy and simple but then we created a relationship with our early adopters who could then advise us on how to improve and whether there was a want for the product.



6. Can you share an experience that really helped you take your business forward?


With roundwaves.com I was a 1-man band, and it was lonely! So many times you just want to quit and get a job. Entrepreneurial books helped me so much through this time, it was like I had various mentors. Building a team based on friendship means sticking together through the journey, which has helped us grow quickly. Also getting investment into the business has helped us accelerate and develop.



7. Many people start their businesses at home, where do you work? What do you love about it?


I started from home but now I have an office in the heart of Manchester. We have two large rooms, one side is for working and the other side has a PS4. The other room has ideas written all over the walls, a football and beach ball.


Rormix Team



8. What are three things you know now, that you wish someone had told you when you first started?


Honestly, I would keep it the same. Being naive and stupid in business helped me a lot as I had no fear. If I knew more when I started, I would have probably moved more cautiously and slower.



9. Is there anything specific you’d like to ask or share with the Virgin Media Pioneers community?


It would be good to get their opinion and feedback on the Rormix app.



10. Finish the sentence: To be an entrepreneur…


is to feel free and alive.

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