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Pioneer Gavin Bell 7 day business: Day Three

Thought Leader

Pioneer Gavin Bell 7 day business: Day Three

How I launched my business in 7 days - Day Three


Day three task: Come up with a bunch of potential business names and evaluate them against the criteria. Choose which one makes the most sense to you and run with it. Grab the best domain you can for that name.

Choosing your business name can be a great excuse to waste some time. I’ve been guilty in the past of spending weeks thinking about business names, for them to only turn into nothing. Thinking of my business name in one day was tough, but there are some steps you can take to make it easier.

Here are the steps and my thinking behind them all, for my business Adworthy.

Is it taken?


In actual fact, our name, Adworthy, is taken by a company in America. I decided to go with it anyway because I was struggling to think of anything, but I’m now potentially going to have to change name again.

Is it simple?


In my opinion, very much so. Simple to spell, read, say and write.

Sounds good?


Like I mentioned above, I believe so. I think this is important. I’m going to be saying the company name a lot and so it’s vitally important that it sounds good.

Do you like it?


Personally, I love it. It has that fun, exciting, startup sound to it.

Is it sensible?


It certainly is sensible, in my eyes. Also with the definition of ‘worthy’ being: ‘having adequate or great merit, character, or value‘, I feel it really emphasises the quality of our work.

Is it broad?


Yes. This is a big one for me. Businesses can change markets and change products and services over time and so it makes sense to have a business name that’s not too specific.

For example, Wrigley’s started by selling baking powder and soaps. They used chewing gum to entice their customers, but in the end, the customers didn’t care about the baking soda, all they wanted was the gum!

End of Day three


­­­That sums up what you have for day three. Like on day one, get a pen and paper and come up with as many names as you can. They can be as weird and wonderful as you like. Once you have a list of 10 or so, take them through the above criteria and see what has the best score.

Again, we’re focusing on pace. Don’t get hung up on thinking about it too much, choose a name and run with it.

On day three, I also created a logo and registered our domain name: http://adworthy.co I decided to go for the .co address because .com was taken. I didn’t think about it too much at the time, but I’m now looking at registering another domain name. I’d recommend you go for a .com, rather than something else. That’s what most people are used to, so keep it simple.

Gavin is going to be writing an article every week, outlining the steps he took to launch his business Adworthy in just 7 days. If you want to follow his journey, make sure you come back next week!

If you have any questions about day three, please get in touch with Gavin. He has since changed his business name to Blue Cliff Media. Take a look at his new website or tweet him at his new account!